The Complete Guide For SMS Verification

You may have heard of Verified SMS, but you're not sure what it's about. This article explains what Verified SMS is, the reasons it is recommended to use it over regular SMS whenever possible and various methods to make use of it. This article explains how you can make use of Verified SMS, why it is a great alternative to SMSverification and what it does. Let's start!

What is Verified SMS?

If you want to know the process by which Verified SMS works, you've been to the right spot. Google has created Verified SMS, a brand-new type sms blast of service available for Android devices. It's currently available in 10 countries: the United States, Canada, Brazil, Mexico, United Kingdom, Spain, France, Italy, India and the Philippines.

Verified SMS is basically an opportunity to let customers know that the messages you send them are genuine. You can add your company logo and add a description to the text message. Customers also have the opportunity to look up any links you have added.

When your business sends an SMS that is verified to potential or existing customers, it makes the messages appear more secure and credible. Verification of the sender is crucial to distinguish legitimate business SMS messages and spamming messages in an environment which is constantly bombarded with messages from spammers.

Verified SMS isn't available to all. This option is only available to people who use Google's own native Messages App.

When your business is registered phone verification service there are a variety of checks are performed. SMSverification performs a background phone capability test to verify that the customer's device can receive verified SMS. This is done prior to and alongside your text messages being sent.

Google will also verify your messages via text on a per-message-basis to verify your messages using unreadable, irreversible authenticity codes. Google does not actually examine your text message. This happens in the background to ensure users' experience won't be interrupted. If Google verifies the verification, the branding and badge are then incorporated into your content.

Why use Verified SMS?

Verified SMS has the primary advantage of helping to build trust between you and your customer. Since they'll be able to see your logo and can preview any URLs contained in the text, the receiver is able to see that your message isn't a spam one.

This gives customers more confidence when interacting with your company. According to Google's study 77% of U.S. consumers prefer Verified SMS over regular SMS.

Another benefit is that incorporating your branding to your text reinforces branding and keeps your company top of the mind. Texts with branding can increase their visual appeal, which can enhance their impact. Companies that utilize Verified SMS should see an increase in various aspects across the customer journey. For example, the likelihood to purchase is expected to lift by 27%.

Google Verified SMS offers your SMS messages a higher degree of credibility. Verified SMS can be used to validate your business name and prevent your business from being associated with shady individuals when you launch an ambitious SMS marketing campaign.

Evidence of verified use of SMS

A few leading brands, like Wish, Air Asia and SoFi have already implemented Verified SMS to boost customer relations. There are a variety of ways to use Verified SMS, including:

1. Verification of customer account

One-time passwords are sent out via SMS that is verified. This is part of two-factor authentication (2FA). Security of accounts is something customers are concerned about, so seeing that the text they send with an OTP contains recognisable business branding is reassuring.

2. Fraud alerts

There are plenty of frauds that disguise as fraud alerts. It's no surprise that 57% of those who contact businesses via text are worried about fraud and spam. Take a look at this image below. It's a text claiming to originate from Halifax, a UK building society and bank.

Untrained eyes might believe that the text is genuine. It is clear, however via the URL that is embedded in the text that it's definitely not. Verified SMS will let your customers that the fraud alerts you send are genuine.

3. Order confirmations

If a client places an order online, follow up with a phone verification service to let them know that payment has been received and that their order is being completed. Customers can view the logo on your website when they browse and place an order, giving them the impression of confidence. And trust is crucial. 62% of loyal customers who have trusted a brand over time will be loyal to that brand.

4. Marketing campaigns

It is possible to send a diverse assortment of marketing communications using Verified SMS such as flash sale offers to rewards for customers, all the way through to requests for product reviews and abandoned cart alerts. The additional branding can help increase trust and engagement and may also boost conversion rates, particularly in the event that you personalize your campaign.

5. Billing statements and reminders

Businesses operating in the FinTech area could witness an uptick in online payments and debt collections if they utilize Verified SMS to remind customers of their payments. They are more prominent and difficult to miss if they are equipped with the branding features of Verified SMS.